By Cathy Kangas, PRAI Beauty Founder & CEO
Editor’s Note: The dirty little secret about the multi-billion-dollar cosmetics industry is that many of the top brands in perfume, skincare and makeup use animals in testing. Some will say they don’t test in the United States, but still outsource this often-fatal practice to countries like China. In this column, PRAI Beauty founder Cathy Kangas tells us why her company will never test on animals..
I started PRAI Beauty with two objectives: all of our products would be cruelty-free and we would donate a percentage of our profits to helping animals.
Today, PRAI Beauty is sold on home shopping networks around the world and is one of the fastest growing skincare brands. We have been endorsed by PETA and are Leaping Bunny certified, the beauty industry’s highest standard for brands that never test on animals.
PRAI Beauty is the leader in targeted, cruelty-free skin care that supports animal causes. Known globally as the neck authority with the #1 selling neck cream in the world, Ageless Throat & Décolletage Crème, with one sold every 60 seconds. This efficacious skin care range delivers results in 7 days and is a home shopping phenomenon. PRAI is available online at www.hsn.com and www.praibeauty.com.
PRAI BEAUTY’S COMMITMENT TO ANIMALS
PRAI customers love the fact that PRAI Beauty helps animals. As a member of the Board of Directors of the Humane Society of the United States I know firsthand how important this is. We started our Free the Shelters campaign in May 2017 to raise awareness of the often-overpopulated shelters in our country and to help shelter animals find home faster. Through this campaign, we sponsor free adoption events at animals shelters and pay for all adoption fees. To date, we have helped close to 5,000 animals in 65 shelters in the US and Canada find a new home.
A successful year for PRAI Beauty inspired us to create The Cathy Kangas Foundation for Animals www.cathykangasfoundaton.org. So many people have reached out to us to ask: “How can I help?” Now they can by donating to our Foundation. We want to go from north to south, east to west and empty shelters. Our Foundation will also work tirelessly to help horses before they are sent to Mexico to be slaughtered. We will continue to support legislation that makes life better for farm animals and shuts down puppy mills.
SAVING LIVES WITH CHARLESTON ANIMAL SOCIETY
We were delighted to work with Charleston Animal Society in October 2017 and helped them find new homes for 208 animals including 31 dogs rescued from Puerto Rico after Hurricane Maria.
Many of these dogs now spend their weekends running up and down the beautiful beaches of Sullivan’s Island, Isle of Palms and Folly Beach after being adopted into loving Lowcountry homes and we couldn’t be more proud.
In November, we were thrilled to sponsor the Oyster Roast at the Charleston Animal Society Chili Cook-off. Knowing that our donation will help treat sick and injured animals through Toby’s Fund (Charleston Animal Society’s Medical Fund) made every penny of our gift worthwhile.
We love working with Charleston Animal Society because of the great work this shelter does rescuing animals – particularly those impacted by hurricanes – and finding them wonderful homes. I would like to their entire team for all their hard work and wish them and the animals in their care a successful 2019.
Along with Running PRAI Beauty as its CEO, Cathy is also a board member of the Humane Society of the United States.